Tag Archives: Social Media

Integrated Marketing Through Virtual Events

Last year I wrote a blog on Bringing Virtual Events into the Mainstream. I’d like to add one more component: the value of virtual events lies in the ability to engage customers in rich ways while integrating social, mobile, digital … Continue reading

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Customer 2.0 – Engaging The Empowered Customer

The Internet and social media are changing how marketers engage our customers. When the Web was first launched it wasn’t unusual for most marketers to treat the new channel as a broadcast mechanism much like we have with most other … Continue reading

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Connecting the Dots

Tweetups? I don’t get it – a bunch of techno-geeks getting together over a beer with the only thing in common is that they tweet? I get the beer part, you don’t need an excuse for that, but tweeting? Okay, … Continue reading

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Top 10 Things I Learned from Web 2.0 Expo

I attended the Web 2.0 Expo in San Francisco earlier this year. It’s one of my favorites social media gatherings of the year and I always walk away energized. From my notes, here are my top 10 things I learned … Continue reading

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The Creative Marketer

One of the reasons I enjoy digital and social marketing is the dynamic nature of things. The tools & processes we use to engage customers are constantly evolving and opportunities for innovation are around every corner. I started rereading Daniel … Continue reading

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The Digital Silo

Sometimes I think of marketing like the three blind men and the elephant. Each person had their own perspective of what they were looking at: one felt a leg and thought it was a tree, the other felt the tail … Continue reading

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