Tag Archives: Social Marketing

Integrated Marketing Through Virtual Events

Posted on January 9, 2012 by

Last year I wrote a blog on Bringing Virtual Events into the Mainstream. I’d like to add one more component: the value of virtual events lies in the ability to engage customers in rich ways while integrating social, mobile, digital … Continue reading →

Posted in Event Marketing, Social Marketing, Social Media, Virtual Events | Tagged , , | Leave a comment

Integrating Video Streaming & Social Media During a Crisis

Posted on October 5, 2011 by

Oracle pulled Marc Benioff’s keynote from their OpenWorld schedule this morning: WSJ and NYT. He pulled off a master stroke of gorilla digital and social media efforts to drive attention to their message. Less than 24-hours before he was scheduled … Continue reading →

Posted in Digital Marketing, Empowered Marketer, Social Marketing, Social Media | Tagged , , | Leave a comment