Tag Archives: Digital Marketing

The Essence of Content Marketing: Engaging the Empowered Customer

Over the past few years content marketing has been coming into it’s own right as a marketing channel much like digital marketing, social marketing and mobile marketing. Content has been around for for almost as long as we had sales … Continue reading

Posted in Content Marketing, Customer Centricity, Empowered Customer, Empowered Marketer, Social Marketing | Tagged , , | 2 Comments

Integrating Video Streaming & Social Media During a Crisis

Oracle pulled Marc Benioff’s keynote from their OpenWorld schedule this morning: WSJ and NYT. He pulled off a master stroke of gorilla digital and social media efforts to drive attention to their message. Less than 24-hours before he was scheduled … Continue reading

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Social Marketing Lessons from Dr. Seuss

Digital, mobile and social marketing can feel like an grand adventure with great vistas of unexplored territory. What better book to guide us on our adventure than, “Oh the Places You’ll Go!” by Dr. Seuss. In tribute to Dr. Seuss’ … Continue reading

Posted in Digital Marketing, Social Media | Tagged | 5 Comments

Bringing Virtual Events into the Mainstream

It seems like more and more marketers are looking into virtual and hybrid events. With tight event budgets and opportunity to scale reach online, virtual events can look attractive. Craig Rosenberg from the Focus Expert Network posted a question last … Continue reading

Posted in Digital Marketing, Event Marketing, Virtual Events | Tagged , | 1 Comment

Why Must Virtual Events Look Like In-Person Events?

Every year I look forward to attending the Virtual Edge Summit online. Not only is it free to consume the content online and saves my travel budget (one of the keys for virtual events) but it also showcases some of … Continue reading

Posted in Digital Marketing, Event Marketing, Virtual Events | Tagged , | 11 Comments

The Creative Marketer

One of the reasons I enjoy digital and social marketing is the dynamic nature of things. The tools & processes we use to engage customers are constantly evolving and opportunities for innovation are around every corner. I started rereading Daniel … Continue reading

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The Digital Silo

Sometimes I think of marketing like the three blind men and the elephant. Each person had their own perspective of what they were looking at: one felt a leg and thought it was a tree, the other felt the tail … Continue reading

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