Tag Archives: Content Marketing

Transactional versus Nurture – Why I Unsubscribed to Your Email

I’ve spent the last few months doing lots of personal travel and got on the mailing list for a number of online travel agencies and airlines. So this weekend, I went through my inbox and unsubscribed to a number of … Continue reading

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The Essence of Content Marketing: Engaging the Empowered Customer

Over the past few years content marketing has been coming into it’s own right as a marketing channel much like digital marketing, social marketing and mobile marketing. Content has been around for for almost as long as we had sales … Continue reading

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Integrating Digital Events Into Your Content Marketing Program

[This is a reprint of a guest post I made to the INXPO Virtual Event Blog] Virtual and Hybrid events can be much more than a digital extension of your in-person event program. The field of content marketing has been … Continue reading

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