Category Archives: Social Media

Integrated Marketing Through Virtual Events

Last year I wrote a blog on Bringing Virtual Events into the Mainstream. I’d like to add one more component: the value of virtual events lies in the ability to engage customers in rich ways while integrating social, mobile, digital … Continue reading

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Integrating Video Streaming & Social Media During a Crisis

Oracle pulled Marc Benioff’s keynote from their OpenWorld schedule this morning: WSJ and NYT. He pulled off a master stroke of gorilla digital and social media efforts to drive attention to their message. Less than 24-hours before he was scheduled … Continue reading

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Customer 2.0 – Engaging The Empowered Customer

The Internet and social media are changing how marketers engage our customers. When the Web was first launched it wasn’t unusual for most marketers to treat the new channel as a broadcast mechanism much like we have with most other … Continue reading

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Social Marketing Lessons from Dr. Seuss

Digital, mobile and social marketing can feel like an grand adventure with great vistas of unexplored territory. What better book to guide us on our adventure than, “Oh the Places You’ll Go!” by Dr. Seuss. In tribute to Dr. Seuss’ … Continue reading

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Connecting the Dots

Tweetups? I don’t get it – a bunch of techno-geeks getting together over a beer with the only thing in common is that they tweet? I get the beer part, you don’t need an excuse for that, but tweeting? Okay, … Continue reading

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Top 10 Things I Learned from Web 2.0 Expo

I attended the Web 2.0 Expo in San Francisco earlier this year. It’s one of my favorites social media gatherings of the year and I always walk away energized. From my notes, here are my top 10 things I learned … Continue reading

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