Category Archives: Social Marketing

The Essence of Content Marketing: Engaging the Empowered Customer

Posted on November 6, 2012 by

Over the past few years content marketing has been coming into it’s own right as a marketing channel much like digital marketing, social marketing and mobile marketing. Content has been around for for almost as long as we had sales … Continue reading →

Posted in Content Marketing, Customer Centricity, Empowered Customer, Empowered Marketer, Social Marketing | Tagged , , | 2 Comments

Make Your Customers Your North Star

Posted on March 15, 2012 by

Does it ever feel like the earth is moving right from under your feet? Is everything you’ve learned about Marketing is being questioned? New devices, tools and channels keep popping up which break the rules on how we were supposed … Continue reading →

Posted in Customer Centricity, Digital Marketing, Empowered Customer, Social Marketing | Leave a comment

Integrated Marketing Through Virtual Events

Posted on January 9, 2012 by

Last year I wrote a blog on Bringing Virtual Events into the Mainstream. I’d like to add one more component: the value of virtual events lies in the ability to engage customers in rich ways while integrating social, mobile, digital … Continue reading →

Posted in Event Marketing, Social Marketing, Social Media, Virtual Events | Tagged , , | Leave a comment

Integrating Video Streaming & Social Media During a Crisis

Posted on October 5, 2011 by

Oracle pulled Marc Benioff’s keynote from their OpenWorld schedule this morning: WSJ and NYT. He pulled off a master stroke of gorilla digital and social media efforts to drive attention to their message. Less than 24-hours before he was scheduled … Continue reading →

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Customer 2.0 – Engaging The Empowered Customer

Posted on March 23, 2011 by

The Internet and social media are changing how marketers engage our customers. When the Web was first launched it wasn’t unusual for most marketers to treat the new channel as a broadcast mechanism much like we have with most other … Continue reading →

Posted in Digital Marketing, Empowered Customer, Empowered Marketer, Social Marketing, Social Media | Tagged , , , | Leave a comment