Category Archives: Event Marketing

Using Microsoft Kinect to Engage Trade Show Attendees

Posted on March 7, 2012 by

One of my favorite events for Microsoft employees is the company’s internal technology fair called TechFest. We get to see some of the coolest technologies that the researchers have been working on. As an event marketer, the technology that I see … Continue reading →

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Integrated Marketing Through Virtual Events

Posted on January 9, 2012 by

Last year I wrote a blog on Bringing Virtual Events into the Mainstream. I’d like to add one more component: the value of virtual events lies in the ability to engage customers in rich ways while integrating social, mobile, digital … Continue reading →

Posted in Event Marketing, Social Marketing, Social Media, Virtual Events | Tagged , , | Leave a comment

The Importance of In-Person and Online Events

Posted on June 23, 2011 by

BtoB Magazine wrote an article on the Importance of In-Person Events compared to Virtual and Hybrid Events. I agree that in-person events have many valuable strengths but I don’t think it needs to be an either/or decision. I like to … Continue reading →

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Virtual Events are NOT In-Person Events

Posted on June 16, 2011 by

At the 2011 ECEF Conference(Exhibition & Conference Executive Forum) Gary Shapiro, CES President was quoted to say, “I have yet to hear about a virtual trade show that is successful.” Also, 44% of ECEF execs surveyed would NEVER do a … Continue reading →

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Bringing Virtual Events into the Mainstream

Posted on January 28, 2011 by

It seems like more and more marketers are looking into virtual and hybrid events. With tight event budgets and opportunity to scale reach online, virtual events can look attractive. Craig Rosenberg from the Focus Expert Network posted a question last … Continue reading →

Posted in Digital Marketing, Event Marketing, Virtual Events | Tagged , | 1 Comment

Identifying the Core Customer Benefits for Hybrid Events

Posted on January 13, 2011 by

This past summer President Bill Clinton gave a keynote speech at a Microsoft partner conference. He talked about his vision for creating a global conference to aid economic development – “I would like to know that within two years you … Continue reading →

Posted in Digital Marketing, Event Marketing, Virtual Events | Tagged | 4 Comments

Why Must Virtual Events Look Like In-Person Events?

Posted on January 13, 2011 by

Every year I look forward to attending the Virtual Edge Summit online. Not only is it free to consume the content online and saves my travel budget (one of the keys for virtual events) but it also showcases some of … Continue reading →

Posted in Digital Marketing, Event Marketing, Virtual Events | Tagged , | 11 Comments