Category Archives: Empowered Marketer

The Essence of Content Marketing: Engaging the Empowered Customer

Posted on November 6, 2012 by

Over the past few years content marketing has been coming into it’s own right as a marketing channel much like digital marketing, social marketing and mobile marketing. Content has been around for for almost as long as we had sales … Continue reading →

Posted in Content Marketing, Customer Centricity, Empowered Customer, Empowered Marketer, Social Marketing | Tagged , , | 2 Comments

Integrating Video Streaming & Social Media During a Crisis

Posted on October 5, 2011 by

Oracle pulled Marc Benioff’s keynote from their OpenWorld schedule this morning: WSJ and NYT. He pulled off a master stroke of gorilla digital and social media efforts to drive attention to their message. Less than 24-hours before he was scheduled … Continue reading →

Posted in Digital Marketing, Empowered Marketer, Social Marketing, Social Media | Tagged , , | Leave a comment

Customer 2.0 – Engaging The Empowered Customer

Posted on March 23, 2011 by

The Internet and social media are changing how marketers engage our customers. When the Web was first launched it wasn’t unusual for most marketers to treat the new channel as a broadcast mechanism much like we have with most other … Continue reading →

Posted in Digital Marketing, Empowered Customer, Empowered Marketer, Social Marketing, Social Media | Tagged , , , | Leave a comment