Category Archives: Empowered Customer

The Essence of Content Marketing: Engaging the Empowered Customer

Over the past few years content marketing has been coming into it’s own right as a marketing channel much like digital marketing, social marketing and mobile marketing. Content has been around for for almost as long as we had sales … Continue reading

Posted in Content Marketing, Customer Centricity, Empowered Customer, Empowered Marketer, Social Marketing | Tagged , , | 2 Comments

Make Your Customers Your North Star

Does it ever feel like the earth is moving right from under your feet? Is everything you’ve learned about Marketing is being questioned? New devices, tools and channels keep popping up which break the rules on how we were supposed … Continue reading

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See Through Your Customer’s Eyes

With digital, social and mobile changing customer expectations and marketing – don’t forget to walk through your marketing campaign or experience with the fresh eyes of a new user. Sometimes, it’s easy to get bogged down in the details of … Continue reading

Posted in Customer Centricity, Digital Marketing, Empowered Customer | 1 Comment

Customer 2.0 – Engaging The Empowered Customer

The Internet and social media are changing how marketers engage our customers. When the Web was first launched it wasn’t unusual for most marketers to treat the new channel as a broadcast mechanism much like we have with most other … Continue reading

Posted in Digital Marketing, Empowered Customer, Empowered Marketer, Social Marketing, Social Media | Tagged , , , | Leave a comment