Category Archives: Digital Marketing

Identifying the Core Customer Benefits for Hybrid Events

This past summer President Bill Clinton gave a keynote speech at a Microsoft partner conference. He talked about his vision for creating a global conference to aid economic development – “I would like to know that within two years you … Continue reading

Posted in Digital Marketing, Event Marketing, Virtual Events | Tagged | 4 Comments

Why Must Virtual Events Look Like In-Person Events?

Every year I look forward to attending the Virtual Edge Summit online. Not only is it free to consume the content online and saves my travel budget (one of the keys for virtual events) but it also showcases some of … Continue reading

Posted in Digital Marketing, Event Marketing, Virtual Events | Tagged , | 11 Comments