Category Archives: Digital Marketing

SMS Marketing to Build Customer Satisfaction and Brand Loyalty

Posted on September 11, 2012 by

I haven’t seen many companies who effectively use SMS marketing  to engage their potential or existing customers. I’m not saying they’re not out there, I’m just not their target audience and treat all unsolicited text messages as spam. So it … Continue reading →

Posted in Customer Centricity, Customer Satisfaction, Digital Marketing, SMS Marketing | Tagged , | 3 Comments

Make Your Customers Your North Star

Posted on March 15, 2012 by

Does it ever feel like the earth is moving right from under your feet? Is everything you’ve learned about Marketing is being questioned? New devices, tools and channels keep popping up which break the rules on how we were supposed … Continue reading →

Posted in Customer Centricity, Digital Marketing, Empowered Customer, Social Marketing | Leave a comment

See Through Your Customer’s Eyes

Posted on March 8, 2012 by

With digital, social and mobile changing customer expectations and marketing – don’t forget to walk through your marketing campaign or experience with the fresh eyes of a new user. Sometimes, it’s easy to get bogged down in the details of … Continue reading →

Posted in Customer Centricity, Digital Marketing, Empowered Customer | 1 Comment

Integrating Video Streaming & Social Media During a Crisis

Posted on October 5, 2011 by

Oracle pulled Marc Benioff’s keynote from their OpenWorld schedule this morning: WSJ and NYT. He pulled off a master stroke of gorilla digital and social media efforts to drive attention to their message. Less than 24-hours before he was scheduled … Continue reading →

Posted in Digital Marketing, Empowered Marketer, Social Marketing, Social Media | Tagged , , | Leave a comment

Customer 2.0 – Engaging The Empowered Customer

Posted on March 23, 2011 by

The Internet and social media are changing how marketers engage our customers. When the Web was first launched it wasn’t unusual for most marketers to treat the new channel as a broadcast mechanism much like we have with most other … Continue reading →

Posted in Digital Marketing, Empowered Customer, Empowered Marketer, Social Marketing, Social Media | Tagged , , , | Leave a comment

Social Marketing Lessons from Dr. Seuss

Posted on March 2, 2011 by

Digital, mobile and social marketing can feel like an grand adventure with great vistas of unexplored territory. What better book to guide us on our adventure than, “Oh the Places You’ll Go!” by Dr. Seuss. In tribute to Dr. Seuss’ … Continue reading →

Posted in Digital Marketing, Social Media | Tagged | 5 Comments

Bringing Virtual Events into the Mainstream

Posted on January 28, 2011 by

It seems like more and more marketers are looking into virtual and hybrid events. With tight event budgets and opportunity to scale reach online, virtual events can look attractive. Craig Rosenberg from the Focus Expert Network posted a question last … Continue reading →

Posted in Digital Marketing, Event Marketing, Virtual Events | Tagged , | 1 Comment

Identifying the Core Customer Benefits for Hybrid Events

Posted on January 13, 2011 by

This past summer President Bill Clinton gave a keynote speech at a Microsoft partner conference. He talked about his vision for creating a global conference to aid economic development – “I would like to know that within two years you … Continue reading →

Posted in Digital Marketing, Event Marketing, Virtual Events | Tagged | 4 Comments

Why Must Virtual Events Look Like In-Person Events?

Posted on January 13, 2011 by

Every year I look forward to attending the Virtual Edge Summit online. Not only is it free to consume the content online and saves my travel budget (one of the keys for virtual events) but it also showcases some of … Continue reading →

Posted in Digital Marketing, Event Marketing, Virtual Events | Tagged , | 11 Comments