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- Integrated Marketing Through Virtual Events
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Category Archives: Digital Marketing
SMS Marketing to Build Customer Satisfaction and Brand Loyalty
I haven’t seen many companies who effectively use SMS marketing to engage their potential or existing customers. I’m not saying they’re not out there, I’m just not their target audience and treat all unsolicited text messages as spam. So it … Continue reading
Make Your Customers Your North Star
Does it ever feel like the earth is moving right from under your feet? Is everything you’ve learned about Marketing is being questioned? New devices, tools and channels keep popping up which break the rules on how we were supposed … Continue reading
See Through Your Customer’s Eyes
With digital, social and mobile changing customer expectations and marketing – don’t forget to walk through your marketing campaign or experience with the fresh eyes of a new user. Sometimes, it’s easy to get bogged down in the details of … Continue reading
Integrating Video Streaming & Social Media During a Crisis
Oracle pulled Marc Benioff’s keynote from their OpenWorld schedule this morning: WSJ and NYT. He pulled off a master stroke of gorilla digital and social media efforts to drive attention to their message. Less than 24-hours before he was scheduled … Continue reading
Customer 2.0 – Engaging The Empowered Customer
The Internet and social media are changing how marketers engage our customers. When the Web was first launched it wasn’t unusual for most marketers to treat the new channel as a broadcast mechanism much like we have with most other … Continue reading
Social Marketing Lessons from Dr. Seuss
Digital, mobile and social marketing can feel like an grand adventure with great vistas of unexplored territory. What better book to guide us on our adventure than, “Oh the Places You’ll Go!” by Dr. Seuss. In tribute to Dr. Seuss’ … Continue reading
Bringing Virtual Events into the Mainstream
It seems like more and more marketers are looking into virtual and hybrid events. With tight event budgets and opportunity to scale reach online, virtual events can look attractive. Craig Rosenberg from the Focus Expert Network posted a question last … Continue reading
Posted in Digital Marketing, Event Marketing, Virtual Events
Tagged Digital Marketing, Event Marketing
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