Category Archives: Digital Marketing

SMS Marketing to Build Customer Satisfaction and Brand Loyalty

I haven’t seen many companies who effectively use SMS marketing  to engage their potential or existing customers. I’m not saying they’re not out there, I’m just not their target audience and treat all unsolicited text messages as spam. So it … Continue reading

Posted in Customer Centricity, Customer Satisfaction, Digital Marketing, SMS Marketing | Tagged , | 3 Comments

Make Your Customers Your North Star

Does it ever feel like the earth is moving right from under your feet? Is everything you’ve learned about Marketing is being questioned? New devices, tools and channels keep popping up which break the rules on how we were supposed … Continue reading

Posted in Customer Centricity, Digital Marketing, Empowered Customer, Social Marketing | Leave a comment

See Through Your Customer’s Eyes

With digital, social and mobile changing customer expectations and marketing – don’t forget to walk through your marketing campaign or experience with the fresh eyes of a new user. Sometimes, it’s easy to get bogged down in the details of … Continue reading

Posted in Customer Centricity, Digital Marketing, Empowered Customer | 1 Comment

Integrating Video Streaming & Social Media During a Crisis

Oracle pulled Marc Benioff’s keynote from their OpenWorld schedule this morning: WSJ and NYT. He pulled off a master stroke of gorilla digital and social media efforts to drive attention to their message. Less than 24-hours before he was scheduled … Continue reading

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Customer 2.0 – Engaging The Empowered Customer

The Internet and social media are changing how marketers engage our customers. When the Web was first launched it wasn’t unusual for most marketers to treat the new channel as a broadcast mechanism much like we have with most other … Continue reading

Posted in Digital Marketing, Empowered Customer, Empowered Marketer, Social Marketing, Social Media | Tagged , , , | Leave a comment

Social Marketing Lessons from Dr. Seuss

Digital, mobile and social marketing can feel like an grand adventure with great vistas of unexplored territory. What better book to guide us on our adventure than, “Oh the Places You’ll Go!” by Dr. Seuss. In tribute to Dr. Seuss’ … Continue reading

Posted in Digital Marketing, Social Media | Tagged | 5 Comments

Bringing Virtual Events into the Mainstream

It seems like more and more marketers are looking into virtual and hybrid events. With tight event budgets and opportunity to scale reach online, virtual events can look attractive. Craig Rosenberg from the Focus Expert Network posted a question last … Continue reading

Posted in Digital Marketing, Event Marketing, Virtual Events | Tagged , | 1 Comment