Category Archives: Customer Satisfaction

Creating memorable AirBnB local experiences

When AirBnB launched their “Live There” campaign in April, I thought they were featuring an idealized scenario. I’ve dreamed of traveling to some exotic location and staying with a local family who could show me their town like no hotel … Continue reading

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SMS Marketing to Build Customer Satisfaction and Brand Loyalty

I haven’t seen many companies who effectively use SMS marketing  to engage their potential or existing customers. I’m not saying they’re not out there, I’m just not their target audience and treat all unsolicited text messages as spam. So it … Continue reading

Posted in Customer Centricity, Customer Satisfaction, Digital Marketing, SMS Marketing | Tagged , | 3 Comments