Author Archives: Scott Lum

About Scott Lum

Disruptive digital, social & content marketer with a passion for customer experience. Formerly with Microsoft.

Road to Microsoft WPC–5 Tips for Exhibitors

The Microsoft Worldwide Partner Conference is a great place to interact with a wide variety of Microsoft partners of all different sizes. If you’re exhibiting at WPC here are a few ideas on how you may get more from your … Continue reading

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Road to WPC – 10 Tips for Attending the Microsoft Worldwide Partner Conference

As the Microsoft Worldwide Partner Conference approaches, what are some of the things you can do to be prepared for attending the event? Here are a few ideas to make the most of your experience: Determine your goals for attending:What … Continue reading

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The Importance of In-Person and Online Events

BtoB Magazine wrote an article on the Importance of In-Person Events compared to Virtual and Hybrid Events. I agree that in-person events have many valuable strengths but I don’t think it needs to be an either/or decision. I like to … Continue reading

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Virtual Events are NOT In-Person Events

At the 2011 ECEF Conference(Exhibition & Conference Executive Forum) Gary Shapiro, CES President was quoted to say, “I have yet to hear about a virtual trade show that is successful.” Also, 44% of ECEF execs surveyed would NEVER do a … Continue reading

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Customer 2.0 – Engaging The Empowered Customer

The Internet and social media are changing how marketers engage our customers. When the Web was first launched it wasn’t unusual for most marketers to treat the new channel as a broadcast mechanism much like we have with most other … Continue reading

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Social Marketing Lessons from Dr. Seuss

Digital, mobile and social marketing can feel like an grand adventure with great vistas of unexplored territory. What better book to guide us on our adventure than, “Oh the Places You’ll Go!” by Dr. Seuss. In tribute to Dr. Seuss’ … Continue reading

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Making Your Bad Ideas Great Ones

One of my favorite sources of good ideas is to create bad ones. Bad ideas, really bad ones, get the creative juices flowing. It helps me get in the flight or fight mode and do a better job exploring the … Continue reading

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