Author Archives: Scott Lum

About Scott Lum

Disruptive digital, social & content marketer with a passion for customer experience. Formerly with Microsoft.

See Through Your Customer’s Eyes

With digital, social and mobile changing customer expectations and marketing – don’t forget to walk through your marketing campaign or experience with the fresh eyes of a new user. Sometimes, it’s easy to get bogged down in the details of … Continue reading

Posted in Customer Centricity, Digital Marketing, Empowered Customer | 1 Comment

Using Microsoft Kinect to Engage Trade Show Attendees

One of my favorite events for Microsoft employees is the company’s internal technology fair called TechFest. We get to see some of the coolest technologies that the researchers have been working on. As an event marketer, the technology that I see … Continue reading

Posted in Event Marketing, Trade Show | Tagged , | Leave a comment

Integrated Marketing Through Virtual Events

Last year I wrote a blog on Bringing Virtual Events into the Mainstream. I’d like to add one more component: the value of virtual events lies in the ability to engage customers in rich ways while integrating social, mobile, digital … Continue reading

Posted in Event Marketing, Social Marketing, Social Media, Virtual Events | Tagged , , | Leave a comment

Interactive LCD is Big at Events

I had an opportunity to visit Oracle OpenWorld (compliments of Oracle and CEMA). As I walked around the partner pavilions I noticed one of the hottest technologies for exhibitors was the interactive touchscreen LCD panel. The interactive LCD panels ran … Continue reading

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The Worst Survey Question Ever

I was watching a keynote from a digital event and during the presentation this survey pops up. There were 3 or 4 questions all with the same options. What’s wrong with this picture? There’s 5 ways to say Good and … Continue reading

Posted in Uncategorized | 3 Comments

Integrating Video Streaming & Social Media During a Crisis

Oracle pulled Marc Benioff’s keynote from their OpenWorld schedule this morning: WSJ and NYT. He pulled off a master stroke of gorilla digital and social media efforts to drive attention to their message. Less than 24-hours before he was scheduled … Continue reading

Posted in Digital Marketing, Empowered Marketer, Social Marketing, Social Media | Tagged , , | Leave a comment

Road to Microsoft WPC–Become a Disruptive Thinker

If you’re a Microsoft partner, the Microsoft Worldwide Partner Conference will be the place to be next week. There’s usually big announcements, big speakers (Sir Richard Branson), great technology showcases, tons of informative breakout sessions and loads of passionate technorati. … Continue reading

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