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Author Archives: Scott Lum
With digital, social and mobile changing customer expectations and marketing – don’t forget to walk through your marketing campaign or experience with the fresh eyes of a new user. Sometimes, it’s easy to get bogged down in the details of … Continue reading
One of my favorite events for Microsoft employees is the company’s internal technology fair called TechFest. We get to see some of the coolest technologies that the researchers have been working on. As an event marketer, the technology that I see … Continue reading
I had an opportunity to visit Oracle OpenWorld (compliments of Oracle and CEMA). As I walked around the partner pavilions I noticed one of the hottest technologies for exhibitors was the interactive touchscreen LCD panel. The interactive LCD panels ran … Continue reading
I was watching a keynote from a digital event and during the presentation this survey pops up. There were 3 or 4 questions all with the same options. What’s wrong with this picture? There’s 5 ways to say Good and … Continue reading
If you’re a Microsoft partner, the Microsoft Worldwide Partner Conference will be the place to be next week. There’s usually big announcements, big speakers (Sir Richard Branson), great technology showcases, tons of informative breakout sessions and loads of passionate technorati. … Continue reading