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Author Archives: Scott Lum
When AirBnB launched their “Live There” campaign in April, I thought they were featuring an idealized scenario. I’ve dreamed of traveling to some exotic location and staying with a local family who could show me their town like no hotel … Continue reading
I’ve spent the last few months doing lots of personal travel and got on the mailing list for a number of online travel agencies and airlines. So this weekend, I went through my inbox and unsubscribed to a number of … Continue reading
I haven’t seen many companies who effectively use SMS marketing to engage their potential or existing customers. I’m not saying they’re not out there, I’m just not their target audience and treat all unsolicited text messages as spam. So it … Continue reading
The most effective marketing story isn’t the one you tell to someone in your audience, it’s the one the person tells himself. – Seth Godin Good storytelling is less about “telling” and more about starting a conversation in your audience’s … Continue reading
[This is a reprint of a guest post I made to the INXPO Virtual Event Blog] Virtual and Hybrid events can be much more than a digital extension of your in-person event program. The field of content marketing has been … Continue reading