Digital, mobile and social marketing can feel like an grand adventure with great vistas of unexplored territory. What better book to guide us on our adventure than, “Oh the Places You’ll Go!” by Dr. Seuss. In tribute to Dr. Seuss’ 107th birthday today, here are some of his words of wisdom for digital and social marketers:
Today is your day. You’re off to great places! You’re off and away! – Dr. Seuss. Our customers are empowered. As marketers we’re empowered. Our tools and how we use them keep changing. Strap on your seat belts we’re in for a ride.
You have brains in your head. You have feet in your shoes. You can steer yourself any direction you choose. – Dr. Seuss. With new digital marketing channels there are so many directions we can go – Social marketing, mobile marketing, virtualized events, search marketing, analytics, rich web experiences, community management, etc.
You’re on your own. And you know what you know. And YOU are the guy who’ll decide where to go. – Dr. Seuss. Blazing new ground in a company may not be easy. In the early days you may be on your own and have to educate others on the value of these new digital and social tools. Or everyone may be attracted to the bright shiny objects which will require restraint and strategic thinking.
You’ll look up and down streets. Look ‘em over with care. About some you will say, “I don’t choose to go there”…In that case of course you’ll head straight out of town. It’s opener there in the wide open air. – Dr. Seuss. Our biggest opportunities may not have been discovered yet. Social marketers may be attracted to Twitter and Facebook today but the big opportunities may live beyond what’s popular today. Keep your focus on what’s important to your customers and your company and look for the wide open air.
And when things start to happen, don’t worry. Don’t stew. Just go right along. You’ll start happening too. – Dr. Seuss. As marketers we don’t own these channels – our customers do. They choose the tools that are valuable and how they want to use them. Don’t force things into the traditional marketing models. Pay attention to the new channels and start engaging in new ways to make things happen.
You won’t lag behind, because you’ll have the speed. You’ll pass the whole gang and you’ll soon take the lead. – Dr. Seuss. Digital/Social/Mobile marketing are fast and dynamic channels and you’ll have opportunities to blaze new ground in your company or industry.
I’m sorry to say so but, sadly, it’s true that Bang-ups and Hang-ups can happen to you. – Dr. Seuss. When we’re out there trying new things so dramatically different we’ll have to hypothesize and test and tweak. There’s bound to be challenges. Learn from them. Be fearless.
You will come to a place where the streets are not marked. Some windows are lighted. But mostly are darked…Do you dare to stay out? Do you dare to go in? How much can you lose? How much can you win? – Dr. Seuss. Wow, welcome to the new frontier. Sometimes this is a perpetual feeling as the tools, resources and customer behaviors seem to change on a regular basis.
I’m afraid that some times you’ll play lonely games too. Games you can’t win ‘cause you’ll play against you. – Dr. Seuss. Love this. If you’re looking for extrinsic rewards they may be long coming. Bloggers may go years before they find success but they do it because of their passion for the topic. Challenge yourself, do it for you.
There are some, down the road between hither and yon, that can scare you so much you won’t want to go on. – Dr. Seuss. Many of the challenges will be big and scary. You’ll face challenges internally within the status quo and externally as many companies sometimes stumble to understand what’s acceptable behavior and what is not.
Step with care and great tact and remember that Life’s a Great Balancing Act. – Dr. Seuss. Maintain perspective. As a marketer, most of what we do ultimately must lead to our company’s goals. We don’t act in silos. Look for ways to build bridges between different groups in your organization. Balance the traditional with the new.
Today is your day! Your mountain is waiting. So…get on your way! – Dr. Seuss.